Digital Transformation
Unleashing the Potential of Luxury Hotels: Developing Online Platforms for a Global Resort Brand
In 2021, we were chosen to lead a strategic project for one of the largest hotel groups in the world. We are unable to disclose the name of this hotel group due to confidentiality, but it has a vast presence in America and Europe and operates more than X hotels worldwide.
The main objective of this project was to turn the digital channel of the different hotel chains of the group into the priority sales and acquisition channel for both vacationers and businesses. We are committed to successfully carrying out this project and helping the company achieve its goals in the digital realm.
A Deep Dive into a Complex Project
Our role in this project was to create and execute a development and implementation strategy aimed at improving the conversion and resource optimization of the corporate websites of 6 of the most important hotel chains in Central America, including all of their hotels.
The purpose of this story is to delve into the strategic approach that was crucial in defining the success of this large and complex project. We aim to share the key processes and the details of how they were carried out in order to overcome the challenges that arose during the project. By explaining the solutions from within, we hope to provide insight into how a project of this magnitude can be successfully executed.
Maximizing
Synergies
Every project requires a specific strategy that addresses its needs and ensures the attainment of objectives and delivery quality. In that huge and complex project, our priority was to create an efficient work process to ensure the viability of the project with reduced and realistic execution times, taking into account the overall needs of the project and each of its specific considerations.
We got down to work and designed a strategy focused on maximizing synergies and learnings from each stage, and on systematizing the phases of design, development, and implementation, with the aim of optimizing resources, accelerating project execution, and facilitating its management and future evolution and maintenance.
