UPF. Barcelona School of Management.

Strategic design for the company's digital transformation.

What we do

Strategic Design
Product Design
Branding
Consultancy

Overview

UPF-BSM is the management school at Pompeu Fabra University. In the midst of a process of digital transformation and consolidation, the project's primary need was to adapt its new branding to the digital environment, with the main focus being on aligning the School's level of excellence with its digital positioning, primarily reflected in its corporate website. Along with this need, our main objective was to develop an accessible narrative and website structure that helps and contextualizes the user throughout navigation.

Strategic design for the company's digital transformation.

Design approach.

Work on the creation of a digital language to enhance flows and position the brand. There was nothing, we had to do everything from a new brand and we had to design all the digital language. Focused on objectives and positioning.